{"id":9338,"date":"2026-01-17T10:50:23","date_gmt":"2026-01-17T15:50:23","guid":{"rendered":"https:\/\/bmwmoa.org\/?post_type=news&#038;p=9338"},"modified":"2026-01-17T10:50:54","modified_gmt":"2026-01-17T15:50:54","slug":"bmw-motorrad-reports-sales-figures-for-2025","status":"publish","type":"news","link":"https:\/\/bmwmoa.org\/news\/bmw-motorrad-reports-sales-figures-for-2025\/","title":{"rendered":"BMW Motorrad reports sales figures for 2025"},"content":{"rendered":"\n<p>According to a January, 2026, press release, BMW Motorrad reported 202,563 motorcycles sold globally in 2025. This represents a 3.7% decrease in sales compared to 2024 (210,408), though the marque\u2019s trend continues on an upward slope overall. BMW Group\u2019s full-year figures for the year won\u2019t be available until later in Q1, when they release the annual report for 2025. (See NOTE at bottom.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-salesbargraph.png\" alt=\"\" class=\"wp-image-9341 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"597\" height=\"455\" src=\"http:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-salesbargraph.png\" alt=\"\" class=\"wp-image-9341 lazyload\" srcset=\"https:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-salesbargraph.png 597w, https:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-salesbargraph-300x229.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><i>BMW Motorrad&#8217;s global sales\/delivery figures are: 2015, 136,963; 2016, 145,032; 2017, 164,153; 2018, 165,566; 2019, 175,162; 2020, 169,272; 2021, 194,261; 2022, 202,895; 2023, 209,257; 2024, 210,408; and 2025, 202,563.<\/i><\/figcaption><\/figure>\n\n\n\n<p>Sales in 2025 were over 200,000 units for the fourth year in a row, though worldwide trends in the over-500cc market showed a slight decline overall. Other trends affecting sales for the year include pricing competition from other premium brands, regulatory changes in some countries and turbulent tariff situations. BMW Motorrad enjoyed its third-best December ever in motorcycle sales, moving just over 15,000 units in that month alone.<\/p>\n\n\n\n<p>Europe remained BMW Motorrad\u2019s core market, claiming 58.7% of unit sales (118,814), a slight increase from 2024. Germany led the way with 25,516 sold, followed by France (19,019), Italy (16,692) and Spain (14,005). Sales in Central Europe reached a new high of 12,248 units for the year.<\/p>\n\n\n\n<p>Outside Europe, the United States remains a key, though apparently declining market, with 14,869 units sold in 2025. Brazil is close on the heels of the U.S. with 14,488 units sold, followed by China\u2019s 10,555 units.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-sales-piechart.png\" alt=\"\" class=\"wp-image-9340 lazyload\"\/><noscript><img decoding=\"async\" width=\"420\" height=\"411\" src=\"http:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-sales-piechart.png\" alt=\"\" class=\"wp-image-9340 lazyload\" srcset=\"https:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-sales-piechart.png 420w, https:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-sales-piechart-300x294.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/noscript><\/figure>\n\n\n\n<p>In keeping with previous years, BMW\u2019s biggest GS motorcycle led overall sales, with R 1300 GS Adventure sales (33,570) edging out R 1300 GS sales (32,555). Between them, the R 1300 GS bikes made up about a third of global sales. The third-best selling motorcycle in BMW\u2019s line up was the S 1000 RR, comprising just under 6% of global sales (11,643). Middleweight (up to 900cc) bikes made up just over 20% of sales, with 41,166 units sold. The bikes powered by BMW\u2019s S series, based on a robust 1000cc inline four engine, made up just over 10% of global sales, with 20,859 units sold. BMW\u2019s urban mobility lineup\u2014scooters\u2014made up 9% of global sales, as they sold 18,400 C 400 GT, C 400 X, CE 02 and CE 04 two-wheelers. M series bikes\u2014again based on an inline four\u2014came in with 7,549 units sold globally, a bit under 4% of total sales.<\/p>\n\n\n\n<p>While BMW Motorrad\u2019s 2025 numbers show a statistical decrease over 2024, it\u2019s important to remember the global economy is, in many ways, struggling across numerous sectors. In the United States, taking into account that multiple factors are <em>always<\/em> in play, it\u2019s hard not to look at tariff-driven price changes and the resultant economic uncertainty as reasonable contributors to reduced consumer demand, delayed purchases of big-ticket items like motorcycles and caution in ordering inventory on the part of the dealer network. Riders in the U.S. probably shouldn\u2019t expect dramatic changes in tariff policy in 2026, so it\u2019s quite possible we\u2019ll see the American market stay flat through next year and watch regions like Brazil and Spain continue to close the gap with the U.S. (or even overtake it) in overall sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-usasalesbargraph.png\" alt=\"\" class=\"wp-image-9342 lazyload\"\/><noscript><img decoding=\"async\" width=\"589\" height=\"455\" src=\"http:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-usasalesbargraph.png\" alt=\"\" class=\"wp-image-9342 lazyload\" srcset=\"https:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-usasalesbargraph.png 589w, https:\/\/bmwmoa.org\/wp-content\/uploads\/2026\/01\/bmw-2025-usasalesbargraph-300x232.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><I>U.S. sales\/delivery figures: 2017, 13,546; 2018, 13,842; 2019, 13,379; 2020, 12,135; 2021, 16,030; 2022, 17,690; 2023, 17,017; 2024, 17,272; and 2025, 14,869.<\/I><\/figcaption><\/figure>\n\n\n\n<p>BMW Motorrad attributes its ongoing sales resilience to a broad, appealing lineup of motorcycles and a longstanding leadership position in the realm of two-wheeled technology. It will be interesting to see what lower-displacement models like the upcoming F 450 GS do to sales in 2026 as BMW continues to leverage Indian manufacturing power and markets outside the U.S. that trend towards the sub-500cc segment.<\/p>\n\n\n\n<p><strong>NOTE: <\/strong>Some figures in this report are derived from published <em>sales<\/em> numbers, not <em>deliveries<\/em>, which is a different statistic. Many companies use these terms interchangeably, but they are not <em>exactly<\/em> the same. We\u2019ve endeavored to err conservatively when it\u2019s not clear to which concept BMW is referring in its annual reports and other published data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a January, 2026, press release, BMW Motorrad reported 202,563 motorcycles sold globally in 2025. This represents a 3.7% decrease in sales compared to 2024 (210,408), though the marque\u2019s trend continues on an upward slope overall. <\/p>\n","protected":false},"author":3,"featured_media":9339,"template":"","news_type":[147],"class_list":["post-9338","news","type-news","status-publish","has-post-thumbnail","hentry","news_type-inside-motorrad"],"acf":[],"_links":{"self":[{"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/news\/9338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/news\/9338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/media\/9339"}],"wp:attachment":[{"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/media?parent=9338"}],"wp:term":[{"taxonomy":"news_type","embeddable":true,"href":"https:\/\/bmwmoa.org\/wp-json\/wp\/v2\/news_type?post=9338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}